![]() ![]() ![]() First, they looked at keywords that overlapped with each other. The agency knew that finding the right keywords for the title tag of the bakery’s homepage was going to be essential to increase clicks. It would also show users that the bakery’s main page is directly relevant to what they’ve searched for, which can increase clicks dramatically. By having keywords in the title tag, it would help the client’s website to show up in more relevant searches. The agency has chosen the strategy of including as many relevant keywords in the title tag as possible, without affecting readability. Place as many keywords as possible in the title tag, but without spamming They combined the semantic keywords with the main keywords for the bakery: German bakery and European bakery. After a bit of word shuffling, the agency came up with the important keywords for the start of their title tag of German Bakery & European Cafe. They choose these keywords because they determined that it would help them attract the largest number of relevant users both are generic enough to capture most of their audience segments will still being high intent. The agency selected two clusters from the semantics core they had previously compiled: bakery intent and bakery cafe intent. Add main keywords at the beginning of the title tag Using the rules above, the agency started the process of title development. Keep title tag length to 12 words or less.Use a vertical bar to split title tag sections.Ensure title tag is readable and establishes context.Place as many keywords as possible in the tag, but without spamming.Add important keyword at the beginning of the tag. ![]() The agency followed five simple steps to increase the effectiveness of the bakery’s homepage title tag: As shown in the example above, title tags essentially serve as the meta description and represent the title of the page (even if it’s different from the page’s actual H1 heading on site). Transforming the Title TagĪlthough title tags aren’t visible to users who are browsing the site, they do appear in the searchresults. To help Edelweiss improve their title tag and meta description, the agency took the following steps: 1. In the example below, you’ll how Edelweiss Bakery’s title tag (1) and meta description (2) appeared in search results before the agency optimized them: Snippet in the search results: 1- Title Tag, 2-Meta Description, 3- full snippet It can help you assess how attractive your site’s page is in the search results. The next part of the agency’s process was to optimize the homepage’s title tag and meta descriptions to help search engines better understand the content on a page, draw readers to the page and improve click-through rates (CTR).Ĭlick-through rate (CTR): The number of people who have clicked on your link in the SERPs divided by the total number of times the link was viewed. If you do not set them, the meta title is taken from the title field of the static content item or the identifier field of the dynamic content item.In our last episode, we shared how the agency collaborated with Edelweiss bakery to redesign their website homepage so that it more effectively featured their baked goods and provided a better user experience for visitors. RESULT: When you open the content item in detailed view, the runtime value of these fields is used to set the page meta title and meta description tags in the tag of the page. For dynamic modules, you can use Dynamic modules » Modify the backend screens of a dynamic module to change the order of the fields. IMPORTANT: If you leave the Description field empty, Sitefinity CMS automatically fills it out with the content of the first text field after the title field of the content item, regardless of whether it is a long or short text field.įor example, if after the news item, you have a Summary field, the Description field will be populated with the content of the Summary field. If you leave Title for search engines field blank, the system will automatically fill it out with the Title of the item. Fill out the Title for search engines and the Description fields.Create a new content item, or edit an existing one.This way, you can display different content items for different language versions.įor more information about creating custom fields, see Create custom fields. NOTE: When you create the fields, you can make them localizable.
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